Since 2012 · Experiential technology + AI

Unleashing brand potential through AI and cutting edge tech.

Two practices, one studio. Experiential technology that makes a brand impossible to walk past, and AI that makes the business behind it sharper.

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Practices02

Projects shipped250+

Building since2012

NeuroSky ARKit Depth Sensor PPG Sensor G29 + Oculus Capacitive Touch Ultrasonic + Arduino IR Sensor Image Processing RAG Pipelines Voice AI WebGL / HTML5

Studio & services

Two practices

Since 2012 we have made brands impossible to walk past. Now we build the AI behind them too.

Shoppertainment LLP is run by tech innovators who push the boundaries of what emerging technology can do, and who integrate it into brand strategies that change how customers behave in the room.

Experiential technology is where we started. AI services is where that same engineering discipline now goes to work inside the business.

Experiential Technology

Engaging your customers like never before.

01 Immersive Experiences

Virtual Reality: bring the experience to the user with fully immersive environments when physical visits are not possible.
Augmented Reality: blend digital components into the real world so users interact with virtual content while still distinguishing between the two.
Mixed Reality: physical and digital objects coexisting and interacting in real time through MR glasses and headsets.
Holographic displays for launches, showrooms, and stage moments.

02 Interactive Installations

Gesture-based solutions: interactive video walls and displays that react to the user, making the experience dynamic.
Brain wave reader: participate using the power of your mind, controlling car races or tug-of-war through concentration levels.
Sensors and triggers: controlled LEDs, sensors, and triggers that create campaigns beyond novelty.

03 Digital Engagement

Browser games: HTML5 games with no app download, accessible via URL, SMS, or QR code for frictionless digital engagement.
Interactive videos: questions, hotspots, and lead generation layers that turn viewing into an active experience.

04 Photobooths and Effects

AR filters: gesture-controlled events, in-camera AR games, 3D objects, and facial expression filters.
AI photobooths: AI-driven capture that personalises and enhances user photos with real-time effects and augmented overlays.

See 14 experiential projects

AI Services

Redefining business operations with the same precision.

01 AI Semantic Tools for Sales Teams

Intelligent tools for customer insights and sentiment analysis.
Real-time sales script optimisation and conversation analytics.

02 AI Agents for Company Operations

AI assistants that automate routine tasks and optimise workflows.
AI-driven decision-making tools for strategy and operations.

03 RAG Models for Data Retrieval

Retrieval-Augmented Generation models for advanced data analysis.
AI solutions built for investor relations and corporate communications.

04 Natural Language Processing

Text analysis, automated report generation, and feedback analysis.
Summarisation tools for large volumes of information.

05 Predictive Analytics

Forecast trends and drive strategy from your own operational data.
Customer service and operational optimisation through AI agents.

See 9 AI projects

Work

Selected · 23 of 250+

A selection from 250+ builds shipped since 2012.

Twenty-three shown here across both practices — brain wave readers, pulse sensors, depth cameras, ARKit, VR rigs, capacitive touch, RAG pipelines, and conversation AI. Filter by practice or tap any tag to see the technology in isolation. Cards marked with a plus open the full case study.

Conversation AI

Hyundai MotorsAI Services

Showroom AI

Captured 2,500+ showroom and test-drive interactions, lifted conversion 28%, and cut manual CRM entry by 80%.

Read the case study

Client contact

Anupam Sonkar, Head of Dealership Digitization.

Challenge

Capture authentic customer-salesperson interactions in showrooms and test drives
Generate insights to boost sales conversion
Guide HR training and auto-feed data into CRM

Solution

AiCONIC + LeadLens recorded and transcribed all interactions
Real-time sentiment, objection, purchase likelihood, and performance insights
Personalized sales recommendations, CRM auto-entry, and HR dashboards

Result

2,500+ interactions with conversion up 28%
HR launched 3 targeted training modules
CRM automation cut manual entry by 80%
Personalized follow-ups lifted satisfaction 25%

"The on-ground AI system has completely changed how we understand our customers. We now get unfiltered feedback from test drives, instant insights for our sales team, and clean data in our CRM, all without adding extra workload."

Voice AI

Pizza HutAI Services

Review Beacon

Voice AI agents called customers for feedback, lifting positive reviews 40% and defusing negative incidents before they spread.

Read the case study

Client contacts

Jaysss R., Director of Marketing and Food Innovation, Singapore. Krunal Parikh, Head of Marketing.

Challenge

Boost positive Google reviews to improve reputation and footfall
Contain negative incidents before they spread on social media
Replace slow feedback methods with higher participation and better actionability

Solution

Automated AI follow-up calls
AI call summaries for fast review
One-click Google review links by email
Instant negative feedback alerts
Discount vouchers to drive repeat visits

Result

Positive reviews up 40% in 60 days
Ratings improved from 3.9 to 4.6 stars in pilot markets
Customer return visits up 18%
Stronger brand stability boosted investor confidence

"Review Beacon made it effortless for our customers to leave positive reviews and helped us defuse negative feedback before it could spiral online. It's been a game changer for our brand reputation."

Ambient Mics

J.K. Tyres GermanyAI Services

Expo Lead Capture

Coin-sized microphones on promoters captured every booth conversation and turned it into a next-day lead report.

Read the case study

Client contacts

Helmar Kurz, Director Dealership Sales, East Europe. Hitesh Shastri, Event Partner, J.K. Tyres.

Challenge

Manual lead capture at dealerships and expos was inconsistent
Missed inquiries reduced ROI
Follow-ups with serious customers were delayed and mismanaged

Solution

Coin-sized microphones on promoters captured booth conversations
Conversations were auto-recorded and transcribed
Name, company, interest, and contact details extracted in real time
Daily comprehensive lead reports reduced missed opportunities
Instant follow-up communication improved response speed

Result

100% of booth inquiries were captured
30% faster response time to leads
Lead quality improved through contextual detail capture
Clearer ROI by maximizing lead conversion potential

"For the first time at a major expo and our dealerships, we didn't miss a single lead. The AI-enabled microphones captured every inquiry seamlessly, giving our team a complete lead report for immediate follow-up."

Automotive service conversation analytics

Conversation Intelligence

SkyGarageAI Services

SkyGarage × LeadLens

Automotive service conversations analysed at scale to expose communication quality, drop-off points, and operational gaps.

Read the case study

Challenge

As inquiries increased across car wash, detailing, repair, and maintenance, consistent communication quality became difficult. Management lacked visibility into sales professionalism, product knowledge, satisfaction signals, missed conversions, and reasons behind lost leads.

Solution

Capture and analyze customer conversations in real time
Evaluate communication quality and professionalism
Measure product knowledge and customer handling
Detect customer hesitation and drop-off points
Generate AI-powered performance reports for management

Outcomes

Improved customer communication quality
Better visibility into sales team performance
Faster identification of operational loopholes
More effective staff training and coaching
Data-driven decision making through AI insights

"LeadLens enabled SkyGarage to convert everyday customer conversations into measurable business intelligence."

skygarage.co

Call Analytics

CarcilityAI Services

Call Intelligence

Analysed inbound calls and turned leads previously dismissed as "irrelevant" into growth signals for strategy.

NLP Grouping

Coca-Cola SEAAI Services

AI Breakout Microsite

Smart group formation improved session diversity 70% and replaced manual reporting with instant outputs.

Dealership floor intelligence deployment

Conversation AI + CRM

Automotive retailAI Services

Car Dealership Solution

End-to-end dealership intelligence: showroom and test-drive conversations captured, intent scored, CRM entries written automatically, and coaching dashboards delivered to sales leadership.

RAG + NLP

PlatformAI Services

SHARE — AI Investor Relations

A 24/7 investor relations agent giving public companies real-time automated insight, assured compliance, and stronger investor engagement.

Read the use case

Key challenge

Data overload from financial reports, earnings transcripts, and market data
Delayed responses to time-sensitive, data-backed investor inquiries
Maintaining continuous, transparent engagement to build trust
Manual investor communication is resource-heavy

Solution

Real-time Q&A over up-to-date company and financial data
RAG-powered insights from reports, presentations, and earnings transcripts
Sentiment analysis that flags concerns and follow-up opportunities
Automated compliance checks against the latest public disclosures
Earnings call companion with live highlights and summaries
Lead generation and CRM integration for investor follow-ups

Value proposition

Prompt, data-rich responses that build transparency and trust
Routine inquiries automated so IR teams focus on high-impact engagement
Management insight into investor concerns and sentiment trends
Fewer errors by always referencing the most current data
Scales across simultaneous investors during earnings-release traffic

Sales Conversation AI

PlatformAI Services

Lead Lens AI

Analyses sales conversations automatically, categorises leads as cold, warm, or hot, and surfaces the insight that lifts closure rates.

Read the use case

Key challenge

Inconsistent lead prioritisation across the sales team
Upselling and cross-selling opportunities missed mid-conversation
Uneven performance between sales representatives
No real-time insight to act promptly on live leads

Solution

Lead categorisation: automatic cold, warm, or hot classification from the conversation itself
Performance monitoring: individual effectiveness scored, training needs identified
Sentiment and emotional cues: customer emotion and objections surfaced as they happen
Market and product insight: product feedback and competitor mentions captured automatically

Value proposition

Higher conversion by focusing effort on the highest-potential leads
Continuous development through visible strengths and gaps
Personalised interactions that drive engagement and loyalty
Revenue growth from detected upselling opportunities
Competitive edge from real-time market feedback

Innocean WorldwideExperiential Tech

VR Cricket and VR Soccer

Full-body sports simulation that put fans on the pitch, built for large-format brand activations.

Gaming Activation

AMDExperiential Tech

AMD APN League

A competitive activation built for AMD's partner network, combining live gameplay, leaderboards, and audience engagement into one connected league experience.

Interactive Experience

MicrosoftExperiential Tech

Microsoft SEL

An interactive engagement programme delivered for Microsoft, blending experience design with live data capture across the activation footprint.

NeuroSky

EncompassExperiential Tech

Mind Race

A race controlled entirely by concentration levels, read live from participants' brain activity.

Neuro + Levitation

Innocean WorldwideExperiential Tech

Mind War

Two players, one levitating object, and nothing but focus deciding who wins.

Image Processing

CommuniqueExperiential Tech

Fan Wall Mosaic

Thousands of fan photos assembled live into a single branded mosaic, with instant hashtag printing.

VR + Pulse Sensor

GroupMExperiential Tech

BeerCoaster

A VR experience calibrated against the participant's own heart rate in real time.

PPG Sensor

ITWExperiential Tech

Oppo Billion Beats World Cup 2019

A nationwide World Cup activation that turned fan heartbeats into the campaign's core metric.

ARKit

Stch AgencyExperiential Tech

Adidas Instagram AR GIF

Social-native AR that produced shareable GIFs straight from the camera.

Capacitive Touch

MadhyammsExperiential Tech

MTV Giant Piano

A walk-on piano built from capacitive touch, playable by an entire crowd at once.

Proximity-triggered speaking installation

Ultrasonic + Arduino

DDB MudraExperiential Tech

Proximity Triggered Speech

An installation that spoke to visitors the moment they stepped into range.

IR Sensor

SaltExperiential Tech

Interactive Lights

A light field that responded to movement across the space, no screens involved.

G29 Wheel + Oculus

Stch AgencyExperiential Tech

JK Tyre Car Simulator

A full racing rig pairing force-feedback steering with headset-based track immersion.

Depth Sensor

MadisonExperiential Tech

Gesture Controlled Temple Run

The mobile game, rebuilt so the player's whole body became the controller.

This is a working sample, not the archive. 250+ projects delivered for 50+ agencies and brands across four continents since 2012. Ask for the full portfolio.

Sectors we serve

Automotive Expos & Exhibitions FMCG & Retail Corporate Events Hospitality Real Estate Entertainment

Our competitive advantage

Why choose us.

Three things clients tell us they cannot find in the same partner: the appetite to try new technology, the discipline to make it work on the day, and the instinct to keep the customer at the centre.

Innovative Approach

Always ahead with new technology and creative ideas. We prototype with emerging tech before the market has decided what to call it.

Meticulous Execution

A clinical approach that ensures seamless integration of technology with brand strategy. Live environments are unforgiving, so we build for them.

Customer-Centric Solutions

Designed to engage, inspire, and deliver results. Every build is measured by what the end customer actually did, not by how clever the tech was.

Our process

Four stages, start to measured outcome.

Most engagements start with a 30-minute discovery call. If there is a fit, we propose a small, time-bound pilot before anyone commits to scale.

Discovery

Understanding client needs and goals. A focused conversation, no deck, no pitch.

Ideation & Planning

Crafting creative and tech-driven strategies, scoped against a real budget and a real date.

Execution

Flawlessly bringing concepts to life, built and tested for the live environment.

Evaluation & Iteration

Assessing impact and optimizing experiences using what the deployment actually recorded.

For agencies

A tech and AI partner that does not compete for your client.

We have worked behind the scenes for 50+ agencies, including DDB Mudra Max, Hakuhodo, Madison, Innocean, ITW, GroupM DCI, Communique, and more.

ResellYou sell our capabilities with margin. We build; you keep the relationship.

White-labelDashboards, deliverables, and builds under your branding.

Co-pitchBring us in as your tech and AI division when the stakes are high.

Trust

13+YearsBuilding experiential technology since 2012

250+ProjectsAI, AR, VR, events, and custom software

4ContinentsProgrammes delivered across regions and formats

IEEEAlignedAI security and governance thinking

Clients & agency partners

Adidas AMD BYD Coca-Cola Dell GroupM HSBC Hyundai Microsoft MTV Oppo SAP Pizza Hut J.K. Tyres Carcility Skipper Pipes

"The AI microsite and instant reporting transformed how we run our breakout sessions."
Arti S., Coca-Cola

"For the first time we could see why our leads were marked irrelevant and turn that data into growth."
Sandeep S., Skygarage

"At a major expo, we did not miss a single lead. The AI microphones captured every inquiry."
Hitesh S., J.K. Tyres

Contact

Tell us what you want to build.

Pick a slot in the calendar, or send the brief straight to our inbox. Either way you are talking to us directly — no forms sitting in a queue, no junior account manager.

Book a 30-minute call Choose a time that suits you

Prefer email? nipun@shoppertainment.in

Send your question or brief directly to Nipun. We reply personally within one business day.